Selecting the perfect theme for your website is much like casting the perfect actor for a role in a movie. Like movie talent, there are a lot of great candidates out there. However, the role of your website is very specific. It’s extremely important that your theme matches the character of your site, has a professional reputation, and contains the key characteristics that separates the extras from the stars. You want a theme that adds value to your site and helps you crush the box office (or Google rankings in our case). In this talk, we will discuss: free vs. paid themes, multi-purpose themes vs. industry specific themes, the best places to shop for themes, modern web design trends and which themes are following them, theme features that don’t meet today’s standards to theme features that may be too extra, theme responsiveness, and much more.